THE BLOG
From a Brand Photoshoot to Speaking in Aruba: How Personal Branding Opens Unexpected Doors
Educational Retreat for hairstylists in ARUBA! And I’m going to be a speaker along with offering brand photoshoots. PINCH ME!
Why I'll Never Apologize for Loving an All White Studio (And Why You Shouldn't Either)
Hot Take: I love an all white studio for a brand shoot!
Content Play Day for Women-Owned Small Businesses in Berks County + Lancaster, PA
Forget the strategy. Forget what you’re “supposed” to do. Let’s trust in our own abilities and intuition and create from within through play.
Why Having Fun Is a Power Move as a Female Entrepreneur (And Yes, It Makes You More Money)
Entrepreneurs and small business owners having more fun in their business will attract more paying clients. I said what I said. Let’s live our lives and not create our own 9-5’s.
Six Months After Leaving My 9–5: A Lesson in Personal Brand, Power, and Betting on Yourself
All in as an entrepreneur, leaving the 9-5 and building your personal brand to build your dream life! Women in business, mothers in business, we need to run full force toward our dream life because WHY WOULDN’T WE!?
What I’d Fix First If You Hired Me as Your Brand Photographer
Looking for a brand photographer to help bring out the badass you truly are? Let’s go. We’re not doing boring, beige or vanilla. We’re growing businesses and scaling by standing out. If you’re in the Berks county area, let’s chat and see if this is right for you!
I Didn’t Want More. I Wanted Change.
Chase your dreams girl. Bigger goals, bigger dreams, better brands, better businesses, best life. Go for it.
From Wedding Days to Brand Days: A Full-Circle Brand Photography Story in the Philadelphia Area
Brand photography is about telling your story and this is my story of how I got started telling female business owners stories.
The Radical Art of Doing Nothing (and Why It Might Be the Most Productive Thing You Do All Year)
The power of doing nothing for creativity. Not a new concept but one I believe we all need reminding of often, especially in our culture.
Things I’m NOT Doing in 2026
Things I’m not taking with me going into 2026 as a full time entrepreneur.
Why Flodesk Is the Only Email Platform I Trust (And Why Your Business Needs It, Too)
If you’ve ever opened your email marketing platform, sighed, and thought, “Why is this so complicated?”… hi, it’s me, your sign to switch to Flodesk. I’ve been using it for three years, and trust me when I say this: it’s the only platform that makes me look like I have a full-time design team and a tech department… when in reality, my husband is my (very patient) unpaid IT guy.
Flodesk is the reason I can send gorgeous, high-performing emails without wanting to throw my laptop. It’s how I nurture my branding clients, my maternity clients, and my event attendees—without overwhelming anyone’s inbox or flooding the wrong people with info they don’t care about. The design is minimal chic, the workflows run my business while I sleep, and the templates? They’re so beautiful they could convert someone before they even read the text.
If you’re ready to look like the polished, booked-and-busy CEO you are—without needing a tech dictionary, a design degree, or a will to suffer—keep scrolling. Flodesk is about to change the way you run your business, too.
What to Wear for Your Brand Photoshoot: A Bold Woman’s Guide to Showing Up Like a CEO
When in doubt, go bold for your brand photoshoot to bring out the best in your personal brand and your business. Female small business owners, show us what you got!
Why I Require a Zoom Call Before Every Brand Photoshoot (Yes… Even the Mini Ones)
Why I require a zoom strategy call before a brand photoshoot and why every client appreciates the involved process