THE BLOG
The Radical Art of Doing Nothing (and Why It Might Be the Most Productive Thing You Do All Year)
The power of doing nothing for creativity. Not a new concept but one I believe we all need reminding of often, especially in our culture.
Things I’m NOT Doing in 2026
Things I’m not taking with me going into 2026 as a full time entrepreneur.
Why Flodesk Is the Only Email Platform I Trust (And Why Your Business Needs It, Too)
If you’ve ever opened your email marketing platform, sighed, and thought, “Why is this so complicated?”… hi, it’s me, your sign to switch to Flodesk. I’ve been using it for three years, and trust me when I say this: it’s the only platform that makes me look like I have a full-time design team and a tech department… when in reality, my husband is my (very patient) unpaid IT guy.
Flodesk is the reason I can send gorgeous, high-performing emails without wanting to throw my laptop. It’s how I nurture my branding clients, my maternity clients, and my event attendees—without overwhelming anyone’s inbox or flooding the wrong people with info they don’t care about. The design is minimal chic, the workflows run my business while I sleep, and the templates? They’re so beautiful they could convert someone before they even read the text.
If you’re ready to look like the polished, booked-and-busy CEO you are—without needing a tech dictionary, a design degree, or a will to suffer—keep scrolling. Flodesk is about to change the way you run your business, too.
What to Wear for Your Brand Photoshoot: A Bold Woman’s Guide to Showing Up Like a CEO
When in doubt, go bold for your brand photoshoot to bring out the best in your personal brand and your business. Female small business owners, show us what you got!
Why I Require a Zoom Call Before Every Brand Photoshoot (Yes… Even the Mini Ones)
Why I require a zoom strategy call before a brand photoshoot and why every client appreciates the involved process
The Difference Between Looking Successful and Being Seen as a Leader: Why Elevated Brand Photography Matters for Women in Business
Are you being seen as successful or are you being seen as a leader? There is a difference. And your ideal clients have a preference. If you’re a female small business owner in Philadelphia, Lancaster, Allentown or surrounding areas and you’re ready to elevate your brand, I’m ready to chat.
How to Do a Personal Brand Audit (So You Can Become Unforgettable in Your Industry)
This time of year everyone seems to be scrambling to finish deadlines, book last minute clients and prepare for the craziness of the holidays. I get it. Then come the new year, what happens? Everyone wants a rebrand, making new resolutions and falling flat or forgetting in a month. Your brand is not a fad. It’s who you are and who you want to become. You are human, growing and evolving. Your brand should evolve with you. So if you haven’t checked in on your personal branding in a hot minute. This is for you.
Confidence Isn’t a Vibe — It’s a Practice (And I Built Mine Doing It Scared)
Confidence is built. Coming from a brand photographer who hears all the time, “I wish I had your confidence.” Babe. I fake it a lot or at least I did in the beginning. Honestly, sometimes I don’t know if I am confident or brave but I know what my goals and dreams in life are and I’m willing to be seen to get there.
: Why Every Female Entrepreneur Deserves a Bite Size Brand Session Before the New Year
Bite Size Brand sessions for the CEO ready to take her brand imagery to the next level by just showing up and being taken care of for once!
The Ultimate Guide to Brand Photography in Pennsylvania: What to Expect & How to Prepare
Ultimate guide to Brand Photoshoot with Jenna B. Photography in Pennsylvania to grow your personal brand and business!
The Bold DM That Opened a New Door — How Brand Photography Can Turn Inspiration into Opportunity
Brand photography shoot for Zook Cabins at Red Runn Resort in New Holland, PA.
Why You Need Brand Photos with Your Tools of the Trade
Stock photos? Forget it. Authentic brand photography with your tools of the trade positions you as the trusted pro your clients are searching for.
Why Your Personal Interests Belong in Your Brand Photos (And No, Not Just the Coffee Mug Shot)
Your brand photos should do more than look polished—they should tell your story. As a brand photographer, I don’t settle for cookie-cutter shots with coffee mugs and laptops. Instead, I help business owners and entrepreneurs showcase their unique personality through brand imagery that connects with ideal clients. From highlighting personal interests like yoga, favorite books, or creative hobbies, to styling that reflects your authentic vibe, your photos become a powerful tool for visibility, confidence, and growth. Strong brand photography isn’t just about looking professional—it’s about standing out online, building trust, and creating images that make your dream clients say, “That’s my person.”
Why your brand needs detail shots
Detail shots build trust and authority in brand photography. Discover why high-level women-owned businesses need them to stand out and scale
The Power Portrait
Discover why a Power Portrait is the ultimate upgrade from a headshot. Learn how personal brand photography rooted in psychology helps female entrepreneurs stand out in media features, speaking events, and podcasts.
I left my 9-5 to go all in on my business!
I will never be the girl that tells you to just quit your job. But I will be the girl that tells you to never give up if you have a dream.
A poolside brand photoshoot for a Hairstylist Educator!
I love working with women in the beauty industry. What you do matters so much! So build your brand! Scale your business! Educate other women, because it all has such a deeper meaning.
The Power of Intimate Networking Events for Women in Business
Image is from a Beauty Boost Biz event held in Lancaster, PA where I had the opportunity to present on Building Your Brand to female business owners.