I Had a Good Job, a Family, and a Steady Paycheck. I Still Wanted More. And I Finally Stopped Apologizing for That.

Ever since I got pregnant with my second child, I knew I wanted to leave my 9–5.

Not in a dramatic, flip-the-table kind of way.
More like a quiet, persistent whisper that wouldn’t shut up.

I tried to ignore it.

I told myself all the responsible things.
You have a family now.
This is the safest route.
A steady paycheck matters.
A pension matters.
You can suck it up. You’ll be fine.

Except I wasn’t fine.

I was miserable. All the time.

And the worst part wasn’t the job itself, it was the constant mental gymnastics of trying to convince myself I should be grateful for a life that felt like it was draining me.

Then last March, I went to a brand photography retreat.

I watched other women living the life I wanted. Building businesses. Creating. Breathing. Choosing their days instead of surviving them. And suddenly, my little internal pep talks stopped working.

I couldn’t unsee what was possible.

When I got home, my husband said, “I think you should quit your job.”

I went in the next day and signed the papers before he had a chance to change his mind.

No hesitation. No dramatic monologue. Just a full-body yes.

Wanting More Was Never About Money

Don’t get me wrong, more money is nice. I want that too.

But what I really wanted, I learned, was more time, more freedom, more creativity.

My body doesn’t care about money.
My nervous system does not accept direct deposit as a form of peace.

My body wanted less chaos.
More calm.
More spaciousness.
More moments that didn’t feel like I was sprinting through my own life.

Now? I feel better than I ever have.

I’m not stressed out trying to convince myself I can do the same soul-sucking job until I’m 60. I don’t fantasize about retirement anymore because I love what I do so damn much.

That alone tells me everything I need to know.

My Kids Didn’t Lose Me. They Got More of Me.

This part matters.

My kids are more at ease. Happier. Lighter.

We’re not rushing out the door every morning. We eat real breakfasts. We get sunshine on our faces. We play. We exist without a stopwatch running our lives.

I don’t have to mentally decompress before picking them up from school. I’m excited to be their mom again when the day starts.

They get more cuddles.
Better meals.
More time outside.

Not because I became a Pinterest mom.
But because I finally have the capacity.

That’s what I actually wanted.

I Used to Believe My Life Wasn’t About Me Anymore

I told myself, “You have a family now. It’s not about you anymore.” Like, daily. This was a constant inner dialogue.

And listen, that belief runs deep for moms.

We’re trained to put everyone else first. Always. Until we’re running on fumes and calling it strength.

It took me six years to spend a few nights away from my kids. I genuinely couldn’t fathom how they’d survive without me.

Spoiler: They were fine.

They loved seeing me do something fun. They watched my videos. They wanted to hear about the retreat. They cuddled the stuffed animals I brought back.

They didn’t feel abandoned.
They felt proud.

Now I’ve lived both sides.

The side where I put myself last.
And the side where I honor myself.

And I can say this without hesitation: when I take care of myself, everyone wins.

The Woman I Built Brand Therapy For

She’s a good mom.
She works hard.
She supports her family.

She also built a business from a passion, and now it’s growing.

She sees the potential. She can feel it.

But she’s stuck in the in-between.

She knows she’s meant for more, but she can’t quite make the leap yet. Maybe she needs mindset shifts. Maybe she needs strategy. Maybe she needs someone who actually gets what it’s like to build something while raising humans.

She’s tired of advice from people who built businesses with zero responsibilities and unlimited time.

She doesn’t need another hustle speech.

She needs clarity.
Confidence.
Permission.
And a plan that actually fits her life.

That’s who Brand Therapy is for.

Not just branding.
Not just content.
Not just pretty visuals.

Identity shifts.
Nervous system safety.
Confidence in your next move.
And a personal brand that reflects who you’re becoming, not who you’ve been surviving as.

You’re Allowed to Want More

You can love your family and still want more for yourself.

You can be grateful and still crave expansion.

You can have a “good life” and still want a better one.

And you do not owe anyone an explanation.

If you’re in that season where your old life doesn’t fit anymore but your new one isn’t fully built yet, Brand Therapy is for you.

This is a 3-month coaching experience where we do the mindset work, the strategy, the clarity, and the identity shift required to build a brand and a life that actually feels like you.

No guilt.
No shrinking.
No pretending.

Just growth that makes sense for your real life.

If this hit, you’re probably ready.

Contact me to learn more.