What to Wear for Your Brand Photoshoot: A Bold Woman’s Guide to Showing Up Like a CEO

If you’ve ever stood in front of your closet before a brand photoshoot thinking, “What the heck do I wear?” breathe. I’ve got you. Choosing outfits for your brand photos is about more than just clothing. It’s about identity, energy, and the version of you that’s ready to claim the next level in your business.

Whether you're a polished CEO, a creative who's ready to stand out, or a woman building her empire between school drop-offs… your outfits matter. And not just because they look good. They make you feel good and that’s when the real magic happens.

Let’s get into it.

1. Choose Outfits That Match Your CEO Era

I always recommend clients bring three outfits, each representing a different layer of their brand:

✅ 1. Your Polished CEO Look (aka: Executive Baddie Energy)

Think powerful silhouettes, clean lines, and colors that command attention. Blazers, structured dresses, tailored pants, or a monochrome moment that says “I own the room.”
This is the outfit that signals authority and it photographs like a dream.

✅ 2. Your Relaxed Business Woman Look

This is the “I’m approachable but still wildly strategic” vibe. Soft sweaters, satin blouses, denim with a tailored jacket, or a jumpsuit that feels like your personality but elevated.
These images usually feel the most you casual but still put-together.

✅ 3. Your Fun, Personal-Style Look

This is where your quirks get to shine.
One of my clients is a dentist who does tie-dye in her spare time so she showed up in custom tie-dyed Converse. It was iconic.
If your brand has personality, let it breathe here. Graphic tees, bold patterns, vibrant accessories… this is the look that makes people feel connected to who you are beyond the business.

2. When in Doubt, Go Bold — Always

Let me be real:
Clients rarely regret going bold.
But they do regret playing it safe.

Almost every time someone chooses black because it “feels safer,” they message me later saying they wish they would’ve worn the bold blue blazer… or the emerald dress… or the golden yellow top that lights up a room.

Color = confidence on camera.

My go-to palette (that photographs beautifully):
💚 Greens
💙 Blues
💛 Yellows
🧡 Deep oranges

But honestly? If color is your brand — lean into it. Don’t tip-toe. Step in like the main character.

3. Think More About Energy Than Aesthetic

Your outfits should reflect:

✨ Who you are
✨ What your brand feels like
✨ The message you want to send

Bold colors read as confident. Clean lines read as professional. Soft fabrics read as approachable. Fun accessories read as personality.

You’re not dressing for Instagram — you’re dressing for the woman you’re becoming.

4. Fit and Comfort Matter More Than You Think

If you’re uncomfortable, it shows.
If something’s too tight, too itchy, too stiff, or slides around… ditch it. You want to be able to move, sit, laugh, pose, and breathe without adjusting every two seconds.

When you feel good in what you’re wearing, the photos instantly elevate.

5. When You’re Torn, Ask Your Photographer

And yes, text me.
Send me outfit photos.
Lay out options.
Ask for opinions.

I love styling clients because I want you to feel like the most magnetic version of yourself on shoot day.

Final Takeaway

Your brand photoshoot isn’t just another task on your to-do list it’s a moment. A transformation. A chance to step into the energy of the woman you’ve been building, dreaming, and manifesting.

So wear the color.
Wear the blazer.
Wear the funky shoes.
Wear the outfit that makes you feel like the CEO you already are.

Your future self will thank you — and your photos will be fire.🔥