Holiday Content for Your Business: Plan Now, Watch Hallmark Later
I’m sorry to bring the energy of Target putting bikinis out in January, but we need to talk about your holiday content.
Yes, already.
I know you’re enjoying your fall beverages and trying to remember which weekend requires a pumpkin patch reservation. You’re probably not emotionally prepared to discuss Christmas marketing.
But December You has asked me to intervene.
She has cookies to bake. Gifts to wrap. A school spirit calendar requiring seventeen different outfits. And a Hallmark movie about a woman who leaves her corporate job to save a Christmas tree farm with a suspiciously attractive local man.
She cannot also invent, film, photograph, and post an entire holiday marketing campaign.
If you run a women-owned business in Berks County, Lancaster, or the Harrisburg area, now is a good time to start creating the content you’ll want when the season gets busy.
That’s exactly why I’m hosting my Holiday Content Day.
December Is a Terrible Time to Discover You Need Holiday Photos
Picture it.
It’s December 8. You want to promote your holiday offer, share your availability, or remind people that your products would make excellent gifts.
You’ve written the caption. You’re ready to post.
Then you need a photo.
Your options are a summer headshot, a blurry picture from last year’s holiday party, and a photo of your dog beside the tree.
The dog is festive. The dog has presence. Unfortunately, the dog does not provide your services.
So you decide to create something yourself.
You drag a chair toward the window. You locate a sweater. You move a pile of mail, three charging cords, and a rogue sock out of the frame. By the time you’re ready, the light is gone and someone needs dinner.
The holiday offer remains in your drafts.
Planning your business content ahead gives you a chance to create useful images and video before your personal life turns into a competitive seasonal obstacle course.
Your Holiday Marketing Needs More Than One “Happy Holidays” Post
Holiday content can support so many parts of your business.
Maybe you want to promote gift cards, highlight products, share appointment deadlines, explain holiday hours, thank your clients, or celebrate the year you’ve had. You might be announcing an event, talking about seasonal services, or giving people a reason to book before your calendar fills.
Each of those messages needs something to go with it.
For a beauty business owner, that could mean a festive portrait for a holiday booking reminder, product details for a gift guide, and short clips to use behind tips for getting ready for events.
For a local boutique or product business, it might be images of giftable items, packaging, and you preparing orders.
For a realtor, it could mean a warm holiday greeting, local seasonal content, and an end-of-year reflection that lets people connect with the person behind the listings.
You don’t need to wake up every morning and produce a brand-new Christmas commercial. You need a collection of photos and clips you can pull from when you have something to say.
Preferably without assembling a makeshift studio beside the toaster.
What Is My Holiday Content Day?
My Holiday Content Day gives business owners four hours of studio time to create content, with Brand Mini sessions and access to both a holiday-styled set and plain paper backdrops.
We’re making room to create the festive content you need now and the everyday brand content you’ll want after the decorations come down.
Bring your ideas, outfits, products, and the content you keep saying you’ll get around to making. Use the studio time to record talking videos, capture B-roll, photograph details, and build up material for your business.
The Brand Mini sessions give you an opportunity to get updated professional images, too.
It’s dedicated time to put yourself and your business on the calendar before everyone else’s holiday plans take over.
Because “I’ll squeeze it in sometime” is how you end up filming a gift card promotion in your car outside a school concert.
A Holiday Set for December. Plain Backdrops for What Comes Next.
I love a festive moment. Give me the holiday styling. Give me the outfit. Give me a reason to act like I’m starring in my own small-business Christmas campaign.
But I also know that a gallery full of Christmas décor has a limited shelf life.
On December 26, you’re suddenly looking at those photos thinking, “Can I crop the tree out?”
We’ve been through enough with the cropping.
That’s why the Holiday Content Day also includes plain paper backdrops. You can create clean, versatile images and video that work beyond the holiday season.
Change your outfit. Switch your accessories. Put down the festive prop. Now you’re creating content for your January offers, February introductions, educational posts, website updates, and everyday marketing.
You’ve already made the time to get ready and show up. Let’s give you something useful for the next few months.
January You Deserves a Content Stash
Let’s talk about the woman you become in January.
The holiday adrenaline has left your body. It gets dark approximately seven minutes after lunch. You’ve worn the same sweatshirt enough times to develop a working relationship with it.
Someone on the internet says, “Show up consistently!”
You consider throwing your phone into a field.
Winter can make getting on camera feel like a bigger task. You may have plenty to say about your business while having absolutely no desire to do your hair, set up your phone, and start yapping.
A stash of brand photos and B-roll gives you options.
You can put text over a clip you already recorded. Pair an educational caption with a portrait. Use a detail image to talk about your process. Introduce an offer without first needing to conduct a full production in your living room.
It won’t do every part of your marketing for you, but it can remove one very annoying barrier.
And for anyone who experiences seasonal depression, pre-created content can take one work task off your plate during a difficult stretch. It’s one less thing demanding your energy.
What Should You Plan to Create?
Start by thinking about what your business needs to communicate from the holiday season through February.
Look at your offers, important dates, common client questions, and the posts you keep meaning to make. Then turn those ideas into a short shot list.
A useful mix might include:
Holiday portraits for seasonal greetings, promotions, and client thank-you messages.
Evergreen brand photos for introductions, service posts, website updates, and everyday content.
B-roll clips of you working, writing, handling products, or moving through the space.
Talking videos answering client questions or explaining what you offer.
Product and detail shots that show what you sell or what goes into your client experience.
Bring outfits that give you some range. A festive look and an everyday brand look can help the content feel appropriate for different seasons.
And if you sell physical products, think about which items you’ll want to promote over the next few months. Your January launch deserves a place on the list alongside your holiday bestsellers.
For Women-Owned Businesses in Berks County, Lancaster, and Harrisburg
Running a local business means the holidays can get busy from every direction.
You’re serving clients, answering inquiries, attending events, managing your family’s calendar, and remembering that apparently every gathering requires you to bring something.
Having your content ready lets you spend less time searching for an image when you need to share an update.
Whether you’re a business owner in Reading or Wyomissing, a beauty professional in Lancaster, or an entrepreneur in the Harrisburg area, this is an opportunity to step away from daily demands and give your marketing some focused time.
You can leave with material for the season ahead and the beginnings of a content collection for winter.
That sounds considerably better than whispering “I should really post something” while aggressively frosting a cookie.
Book Your Holiday Content Day Spot
The point of planning ahead is to make room for the things you want to enjoy later.
The holiday bake-offs. The family traditions. The Hallmark movie where we all know she’s choosing the man in flannel, but we still need to watch the full ninety minutes to be sure.
My Holiday Content Day includes four hours of studio time to create content, Brand Mini sessions, a holiday-styled set, and plain paper backdrops so you can think beyond December.
If you’re a female entrepreneur or business owner in Berks County, Lancaster, or the Harrisburg area, get in touch with Jenna B. Photography for booking details and to reserve your spot.
Let’s create the content now. December You has a bake-off to attend, and January You has already declined to yap on camera.