I Tried Flodesk Studio: My Honest Review After Using It to Launch an Event

I'm not saying I gasped...

...but I definitely whispered, "Well...that's rude."

Because I've spent hours creating emails.

Writing them? Easy.

Making them actually look good?

That's where I start questioning every life decision that led me to opening another design panel.

Then Flodesk gave me early access to Flodesk Studio, and suddenly my biggest contribution to the process was...

Typing.

I'm offended.

In the best possible way.

I used it to launch my biggest event of the year.

Every year I host Build Your Brand, my annual networking event for women in business. Tickets only go on sale once, so the launch email matters.

Normally, my process looks a little something like this...

Open Flodesk.

Stare at a blank email.

Move a photo.

Move it back.

Wonder if the spacing looks weird.

Change the button color.

Change it back.

Text a friend asking if it looks "off."

Repeat for approximately three hours.

This year?

I opened Flodesk Studio and literally typed what I wanted.

"Write an email announcing that Build Your Brand tickets are officially on sale. Here's who it's for, here's the vibe, here's the CTA..."

That was basically it.

The coolest part?

It already knew my brand.

My fonts.

My colors.

My style.

I wasn't starting from scratch.

Flodesk Studio stores your brand information so every email already feels like you before you even begin.

As someone who has spent years trying to make everything across my business feel cohesive...

This was kind of magical.

It felt less like AI was creating something for me and more like it was creating something with me.

That's actually what makes Studio different.

While everyone else seems to be racing to build AI assistants that replace the creative process, Flodesk took a completely different approach.

They built a creative workspace.

Studio starts with layouts created by real human designers. AI helps accelerate the process, but you're still in control of every decision.

Honestly?

You can tell.

The emails don't have that weird AI-generated feeling where everything technically looks fine but somehow also feels...off.

They look like someone who understands design actually touched them.

Because someone did.

The email looked better than I would've made myself.

I'm just going to admit it.

I'm a photographer.

I know cameras.

I know Lightroom.

I know Photoshop.

Ask me to perfectly balance typography, spacing, and layout inside an email builder...

Suddenly I'm an amateur.

The email Studio created was honestly prettier than the one I would've built on my own.

The spacing felt intentional.

The hierarchy made sense.

Everything looked polished without looking overly designed.

It looked like a multimillion-dollar brand had designed it.

Meanwhile I just...described what I wanted.

It took less than five minutes.

I'm not exaggerating.

The entire launch email took me under five minutes.

Normally?

Half a day.

Maybe longer if I start overthinking everything.

That meant instead of spending hours dragging blocks around my screen, I could actually focus on marketing my event.

You know...

The part that actually makes money.

It worked.

Within 48 hours, I had sold 10 tickets to Build Your Brand.

Now before anyone comes for me...

No, Flodesk Studio didn't magically sell my event.

My audience mattered.

My messaging mattered.

The event itself mattered.

But here's what Studio did do...

It removed the friction.

I didn't procrastinate writing the email because I knew designing it wasn't going to become a three-hour project.

Sometimes that's all you need.

My favorite features

A few things genuinely stood out while I was using it:

✔ It generates three different email styles right away, so you can choose the direction you like best.

✔ You can simply chat with it if something doesn't feel right instead of rebuilding the entire email.

✔ If you're picky (hello, fellow creatives), you can still edit every single pixel yourself.

✔ There are tons of fresh layouts that don't feel like every other email template on the internet.

✔ The stickers are honestly way more fun than they have any business being. You can drag them around, rotate them, and make your emails feel more custom instead of cookie-cutter.

✔ There are new image shapes, banners, testimonials, invitations, countdowns, polls...basically everything you'd actually use when marketing your business.

You don't even have to use Flodesk.

This part surprised me.

Obviously, Studio works seamlessly with Flodesk.

But if you're using another email platform?

You can export the HTML and use it there too.

So whether you're on Mailchimp, ConvertKit, Beehiiv, or somewhere else, you can still design your emails in Studio.

That's pretty wild.

Who I think Flodesk Studio is perfect for

If you're someone who loves designing...

You'll probably geek out over all the creative control.

If you're someone who hates designing...

You'll probably love it even more.

Especially if you've ever delayed sending an email because making it look good felt overwhelming.

Studio gets you about 80% of the way there almost instantly.

Then you get to make it yours.

My final thoughts

As someone who'd rather spend her day behind a camera than inside an email builder...

I'm sold.

Flodesk Studio didn't replace my creativity.

It removed the tedious parts so I could spend more time doing the work only I can do.

And honestly, that's exactly what I want AI to do.

Not replace my voice.

Not replace my brand.

Just help me get my ideas into the world faster.

Mission accomplished.

If you've been curious about Flodesk Studio, now's the time to play with it.

It's currently free while in beta, which means there's literally no better time to experiment.

Go build something.

Describe your next launch.

Remake an old email.

See what happens.

You might end up staring at your screen saying exactly what I did...

"Well...that's rude."

Ready to try it? Start creating today at studio.flodesk.com.